Southwest College of Naturopathic Medicine

Prior to starting at SCNM, they went through a rebrand exercise and developed a new website with an outside firm. My role was to take the look and feel that was established for the website and translate it to all branding for the academic, medical clinic, medicinary, community education programs and every other touch point for SCNM.

During my tenure with the college, a new building was opened up, allowing for an expanded medical clinic, a natural medicinary open to the public, in addition to a host of community education programs, which all required branding.

After much discussion with the executive team, we agreed that the academic medical school branding should remain academic in nature, but that the public-facing materials should be more welcoming and free-flowing. Incorporating the colors from the interior of the new building, an expanded color palette was developed, along with an additional typeface family, which was used on all branded touch points in the new building in addition to all printed materials and advertising.